Cerv Performance Marketing Dashboard

SOURCE DATA: Google Ads, CallRail & HubSpot APIs — verified against ISS Google Sheet tracker
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Service
Total Spend
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Total MQLs
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Cost per MQL
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Avg Daily MQLs
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MQL Volume by Service Line

Cost Per MQL Over Time

MQLs by Day of Week

Daily Breakdown

Date Spend MQLs Cost/MQL Services TCV CAC CAC:LTV

Call Routing Funnel

Where calls drop off from inbound to qualified MQL

Loss Reasons

Loss Breakdown

ReasonCount% of Total

MQLs by Service Line

ServiceMQLs% of MQLs

Why Calls Were Lost (from call transcripts)

Business Loss Breakdown

AI-analyzed from CallRail call summaries

ReasonCount%

Sample Call Insights

Losses by Service Line

Daily Call Routing Trend